Jump to section
What is sustainable fishing?
What does the blue MSC label mean?
Our history
The MSC approach means everyone can play a part in protecting the future of our oceans and fish stocks, while enjoying seafood, not avoiding it.
When you buy a product with our blue fish label, you become part of a virtuous circle, helping to protect the productivity and health of our oceans. Here's how it works:
that meet the MSC Standard are independently certified as sustainable
choose MSC certified sustainable seafood
assures consumers that only seafood from an MSC certified fishery is sold with the blue MSC label
preferentially purchase seafood with the blue MSC label
for MSC certified seafood increases
choose to improve their practices and volunteer to be assessed to the MSC Standard
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.
Read a specially commissioned history of the MSC’s first 20 years, including the highs, lows and breakthroughs.
Share This
'{{item.Image.Title}}', {{item.Image.Artist}}, {{item.Image.Description}}
Our cookie policy
